Early Buyers Studies

Identify tops and flops already on the day of the launch!


Early Buyers Studies

Understand buyer motivation. Do the actual buyers belong to the targeted audience? What motivations were crucial and where did buyers learn about the product? How satisfied are they with the product and the seller?

Identify reasons for rejection. We also interview those who considered the product but ultimately did not purchase. Which profile do rejecters have? What were the decisive motivations and reasons.

Derivation of concrete measures. From the feedback of actual buyers and rejecters concrete measures are derived. Thereby you can increase your market opportunities and effectively and purposefully use your marketing budget.


Your contacts@hkm:

Thomas Witte
Senior Research Consultant

@ Thomas Witte

+49 40 / 60 994 - 0

Department: Configuration

Dieter Scholven
Research Consultant

@ Dieter Scholven

+49 40 / 60 994 - 0

Department:
Strategy


also in our range of services:

hkm configurator plus

Configurator

reward value analysis

Brain


excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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