Top or Flop?
The product launch is the day of truth
Product development ... product testing ... communication strategy ... product presentation ... have all these steps proved successful? Where is there a need for optimization?
The response from customers and the general public, including the press, directly after the launch are the first real indicator of whether a new product „tops“ or „flops“.
On the first day
Through rapid and precise analysis, already on the day of the launch, HKM evaluates the chances of success of new products.
- first sales forecasts
- increasing efficiency of product launches
- avoidance of bad investments
- subsequent improvement of marketing measures
- target group marketing