Market Deep Dive!
In the automotive sector HKM is a specialist in the analysis of cross-vendor studies such as NCBS, NVBS, IACS. In addition to the automated report generation for a variety of countries and vehicle segments we prepare far-reaching result interpretations to derive priorities for action.
e.g. Market share and customer migration analyses
Customer structures by (socio-) demographic characteristics, attitude-based segmentation, lifestyle typologies or
business styles (segmentation of business target groups), and life-phase segmentation
Customer Experience: e.g. Satisfaction measurements in purchase and service processes, critical incident analyses, analysis of the 'moments of delight'
e.g. Analysis of the buying process (purchase reasons, information sources, alternative considerations), product usage, customer history
Reference value analyses (willingness to recommend), customer loyalty, cross-selling potentials
For extensive international studies HKM has developed automated reporting systems that create custom reports per country, per distributor, per segment, etc. in a very short time.
no problem! that's exactly what we offer:
hkm business styles
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