HKM Special AdExclusive

Evidence of effectiveness for special forms of advertising


Special-Ads are...

Special forms of advertising in the context of classical advertising in TV are known as split screen or single ad, in print e.g. as a teaser in the context of a table of contents.

Communication overflow...

Every day we are flooded on all channels with countless product messages. It is increasingly difficult to attract attention.

One possible solution: Special-Ads

Away from the „background noise“ of traditional advertising space they provide an exclusive platform for brand communication.

Marketing & Communication

With SpecialAdExclusive HKM offers evidence of effectiveness of special forms of advertising for TV and print.

Developed in cooperation with:
  • an automobile manufacturer,
  • a major publishing house,
  • a TV marketer,
  • a media agency, as well as
  • an agency specializing in the development of special forms of advertising
Your added value:
  • unsupported and supported ad recall
  • environment assessment
  • perception of the brand image
  • assessment of the actual advertising medium

Your contacts@hkm:

Thomas Braun
Managing Director

@ Thomas Braun

+49 40 / 60 994 - 0

Department:
Customer Journey

Dieter Scholven
Research Consultant

@ Dieter Scholven

+49 40 / 60 994 - 0

Department:
Strategy


also in our range of services:

reward value analysis

Brain

brand4value

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excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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