Why customers really buy...
Steered by autopilot?
Purchasing decisions are mostly unconscious. Humans are primarily driven by their autopilot, the subconscious. Neuropsychologists say that this is the case in up to 95% of our behavior. The human brain constantly seeks to „reward“ itself.
In marketing it is often said, products need to be marketed more emotionally. However, it is rather a matter of arousing certain emotions, namely emotions that generate crucial reward values in the brain.
Reward your customers!
Make the real reward values of your products, your services and your brand visible and controllable.
Use findings of neuromarketing to adjust your communication strategy and target the hidden needs of your customers.
...are not strong due to their mere notoriety, but because they specifically address the reward center of the human brain.
Successful products fascinate customers not only because of their quality. Often there are tiny unconsciously perceived details that ultimately bring success.
We use proven implicit measurement methods: HKM’s Reward Value Analysis makes these implicit values or reward values visible.
Stimulation, Domination, Balance – these are the three important dimensions of reward.