Commercial Vehicles

Hightest efficiency!


Cost and time pressure has always characterized the transport industry, perhaps even more than other sectors. Improving the efficiency represents a very special challenge:

  • Optimization of the powertrains: Improving fuel efficiency, compliance with increasingly strict emission limits

  • Weight reduction: Higher payload, compensating for the increased weight of Euro6 engines, reduce consumption

  • Assistance and safety systems: Increasing driving safety, but also the driver's comfort (= greater productivity)

  • Cost management: More attention to total cost of ownership (TCO) - what matters is not just the purchase price but considering the total cost

  • Comfort features: Bluetooth, climate control, and electrohydraulic steering reduce the strain on the driver and ultimately result in less downtime.

  • 24/7: In times of just-in-time production, as well as a change in the consumption habits (Amazon, Zalando & Co.) the demands on logistics also change: Growing importance of the distribution sector (higher number of light commercial vehicles)

Commercial Vehicles
you need:
  • Market structure and trend analysis
  • Product- und concept evaluations/ Market tests
  • Car Clinics (static + dynamic)
  • Market insight analyses (e.g. market strategies, TCO analysis, etc.)
  • Customer Experience Management
  • Satisfaction and loyalty surveys
  • Targeted identification and optimization of ‚Moments of Truth‘
More than ever...

...it is also important to strengthen value and identity of the manufacturer brands. A strong brand gives orientation and strengthens customer loyalty.


ask our industry experts:

Kai Raschke
Deputy Managing Director

@ Kai Raschke

+49 40 / 60 994 - 0

Department:
Strategy

Thomas Witte
Senior Research Consultant

@ Thomas Witte

+49 40 / 60 994 - 0

Department: Configuration

Dieter Scholven
Research Consultant

@ Dieter Scholven

+49 40 / 60 994 - 0

Department:
Strategy


excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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other key sectors