Capital goods

Invest globally – but safely


Capital Goods

In most capital goods markets suppliers are often in international or even in global competition. While China has been considered a major growth market other Asian suppliers in the meantime also increasingly enter into the European markets.

European, particularly German engineering enjoys highest regard in Asia. „Meister“ (master) is one of the few German words that they have mastered there.

Asian vendors adapt incredibly fast to customer needs in Western markets. Their increasing market success proves this.

HKM supports you in developing and implementing

  • your customer retention strategy and
  • your market conquest strategy.

We bring the in-depth knowledge of our European home markets and we cooperate with competent Asian partners who know their home markets very well.

You receive valuable impulses:
  • Future trends and systematic innovation processes with the HKM FutureXplorer
  • Product development: Test and impulses for the conception of new products in the field of decentralized energy supply, digitization, energy efficiency, e-mobility, ...
  • Impulses for Customer Experience Management
  • Satisfaction and loyalty surveys
  • Targeted identification and optimization of ‚Moments of Truth‘
  • Recapturing lost customers

ask our industry expert:

Thomas Braun
Managing Director

@ Thomas Braun

+49 40 / 60 994 - 0

Department:
Customer Journey


excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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other key sectors