Energy

Actively shaping the change...


The change that the German energy industry is experiencing could not be any more radical: Political decisions are changing the market context fundamentally, technology issues are gaining in importance and existing market mechanisms are changing:

politics

  • Energy Transition: Parting with nuclear energy, switching to renewable energies
  • Specifications regarding climate and renewable energy targets limit the use of fossil fuels.
  • In the EU, the international competition is increasing.
  • The strengthening of e-mobility is political will.

technology

  • Storage, smart grids, power to gas
  • Decentralisation of power production
  • Digitalization in private households („Intelligent household“), in industry (industry 4.0) and in the RU
  • From combustion engine to e-mobility, but with which technology? – Focus on battery and charging technology or hydrogen supply?

market mechanisms

  • Customer loyalty: Long-term customer loyalty will get less and less. Strategies of customer recovery are becoming increasingly important.
  • New business/ sales models: Looking at the German market but also beyond shows that energy consultants and the bundling of purchasing interests gain importance (specific example: Great Britain).

You receive valuable impulses:
  • Future trends and systematic innovation processes with the HKM Future XPlorer
  • Product development: Test and impulses for the conception of new products in the field of decentralized energy supply, digitalization, energy efficiency, e-mobility, ...
  • Impulses for Customer Experience Management
  • Satisfaction and loyalty surveys
  • Targeted identification and optimization of ‚Moments of Truth‘
  • Recapturing lost customers
Energy Industry

ask our energy experts:

Thomas Braun
Managing Director

@ Thomas Braun

+49 40 / 60 994 - 0

Department:
Customer Journey

Kai Raschke
Deputy Managing Director

@ Kai Raschke

+49 40 / 60 994 - 0

Department:
Strategy


excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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other key sectors: