Electronics

Connected thinking: 'Be connected with HKM'


Technology, Telecommunication


demands grow...
  • ... in terms of availability/ connectivity: Anywhere, anytime, without errors!
  • ... in terms of performance: Bigger, better, faster, more ... but still comfortable and intuitive to use
  • ... in terms of security: Secure data networks and clouds, but easier access
  • ... in terms of integrated diversity: TV, tablet PC, laptop, smartphone and Smart watch
hkm shows...
  • ... how progress can help rather than overburden people.
  • ... marketing research can provide effective innovation impulses.
  • ... the path from Smart Device to Smart Home.
best solutions:
  • Innovation Research: Conception of new products and services
  • With HKM's Reward Value Analysis recognize the emotional value of products and brands
  • Targeted addressing of the really valuable customer groups with HKM Customer Value Analysis
  • Optimize the range of equipment and packages customer-orientedly with the HKM Configurator Plus
  • Field tests: Optimize innovative products systematically – fully exploit the potential for success

Understand needs and raise awareness – test products for real

HKM analyses the true (and often hidden) customer needs, leading customers to connect with the new product and test it ideally in real tests. With this procedure HKM's „innovation research methods“ prevent that new products will be rejected from the outset due to a pure „fear of new things“.

ask our technology experts:

Kai Raschke
Deputy Managing Director

@ Kai Raschke

+49 40 / 60 994 - 0

Department:
Strategy

Alan Kuphal
Research Consultant

@ Alan Kuphal

+49 40 / 60 994 - 0

Department: Data analysis


excellent support throughout the entire product life cycle:

market

infobox_1

development

infobox_2

test phase

infobox_3

launch phase

infobox_4

marketing

infobox_5

cx

infobox_6


other key sectors: