Automotive

New ideas in the fast lane


4 factors especially determine the future development of cars:

Progress:

The car of tomorrow combines innovation from different fields: chassis technology, drive technology, safety engineering, information technology, consumer electronics and more.

Customer:

In modern societies, importance is no longer particularly attached to the possession of a car, but to get the optimum mobility solution in every situation in life. The car is no longer a status symbol, but means to an end. Nevertheless, automotive design and brand image still exert a special fascination.

Society:

The long-term megatrends „urbanization“ and „individualization“ decisively determine today's customer needs. Some other trends should also be observed: Convenience, deceleration, well-being, communicative networking, self-expression.

Politics:

The aspects of sustainability and security currently determine political action. This sets the automotive industry under pressure respectively changes significant economic conditions in some countries.

Automotive
Automotive


HKM very actively accompanies this innovation process. Through expert and customer assessments our clients receive in-depth market estimates about which innovations in what form can be led to market success.

Our focus: „What should customers experience to be downright enthusiastic about products and services?“

a successful market launch:
  • Strategic market analysis (market potential, segmentation, customer migrations, customer behavior and preferences)
  • Define and optimize the range of equipment and packages customer-orientedly with the HKM Car Configurator Plus
  • Recognize emotional values of products and brands with neuromarketing (Reward Value Analysis)
  • Targeted address of the really valuable customer groups with HKM Customer Value Analysis
product development:
  • Car Clinics (concept clinics, product and launch clinics, feature clinics,dynamic clinics)
  • Future Trends and systematic innovation processes with the HKM FutureXplorer
CXM@hkm:
  • Satisfaction and loyalty surveys
  • Targeted identification and optimization of ‚Moments of Truth‘

ask our automotive experts:

Thomas Witte
Senior Research Consultant

@ Thomas Witte

+49 40 / 60 994 - 0

Department: Configuration

Vera Wolf
Research Consultant

@ Vera Wolf

+49 40 / 60 994 - 0

Department: Segmentation

Sagitta Niemann
Research Consultant

@ Sagitta Niemann

+49 40 / 60 994 - 0

Department:
Customer Journey

Dieter Scholven
Research Consultant

@ Dieter Scholven

+49 40 / 60 994 - 0

Department:
Strategy


excellent support throughout the entire product life cycle:

market

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development

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test phase

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launch phase

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marketing

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cx

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other key sectors: